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Twist and Smash’d was created by a father and daughter tag team that all started on a family vacation to Ecuador in 2010. While traveling Rob and his daughters found a small café that sold twisted potatoes. They were enchanted by the idea of a potato on a stick and brought it back to New York with them. Robert Cano, a graduate of the Culinary Institute of America, is the president of RCano Events off premise catering company. He tested the new potato item at several events and it was an instant hit. He paired this twisted potato snack with his own mini smash’d burger and that’s when the dream of Twist and Smash’d was born. After months in the test kitchen the chain was born. Taking inspiration from the idea of a pop-up box shop, including early morning breakfast options and a late night menu, creates a fun and inviting atmosphere. After testing the product on multiple demographics, the response is always the same; “Where can I get these?!”.